Peter Barnet

Peter Barnet has been invited to join the Advisory Board of the Journal of Integrated Marketing Communications published by the Graduate program of the same name at the Medill School at Northwestern University.

Peter Barnet is a lifelong marketing and advertising executive who joined the AUP faculty in 2002. He has held senior management posts in well-known advertising agencies such as Young & Rubicam, Ogilvy & Mather, and Lintas. Also, he has led marketing efforts in Europe for Sara Lee.

Peter has spent thirty-five years building brands for Procter & Gamble, General Mills, General Foods, Kraft, Carnation, Smith Kline Beecham, Kimberly Clarke, Groupe Danone, and Sara Lee. Much of this has been on a global basis. A recognized expert on premium marketing, O & M published Peter's First Class: How To Market Premium Products in 1987, and he has lectured on this subject worldwide.

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