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AUP has developed the Master of Arts in Global
Communications (MAGC) for those seeking multicultural
and international careers. This cutting-edge program
covers the digital, the global, and the local.
Curriculum in MAGC is comprehensive and flexible. |
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With rapid digitization and globalization, media,
cultures and societies are being transformed before our
eyes. To become actors in this process students develop
theoretical knowledge and critical research skills in
media and communications, and receive practical hands-on
training in areas including international advertising,
branding, public relations, video production and
advocacy. Courses are taught by academic researchers and
top practitioners in their respective fields. |
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Master of Arts in Global Communications |
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The MAGC program attracts lively-minded individuals seeking
to go beyond their cultural boundaries and eager to
participate in the growing field of global communications,
be it in business, non-profit organizations or academia.
MAGC students study digital media development and
globalization, and are active world citizens in these
processes.
The Master of Arts in Global Communications at AUP
encourages students to develop layered understanding of:
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Today's digital revolution |
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The economic transformations caused by brand globalization |
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The intercultural challenges associated with new media and
globalization – and the development of appropriate responses
by governments, corporations and NGOs |
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The development of communications industries, including
global advertising, social networking, search engines and
image management. |
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Most students
choose the standard MAGC degree but
they can also specialize if they so
wish in either the Fashion track or
the Visual & Material Culture track. |
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Master of Arts in Global Communications – Fashion
Track |
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The Master of Arts in Global Communications with a
specialization in Fashion is designed for students who wish
to focus on Fashion Communications within the context of the
discipline of contemporary communications, and prepares
students for careers in the global industry which is fashion
today.
This program offers students the advantage of studying
fashion communications in Paris at the center of the
tradition of luxury and haute couture while emphasizing
global, multicultural, transnational possibilities embodied
by the AUP student population and the already
well-established MAGC program. |
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Master of Arts in Global Communications – Visual &
Material Culture Track |
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Our surroundings are saturated with mediated
images: on screens, hoardings, paper and portable
devices. Whether obvious or puzzling, frightening,
amusing or even arousing, images are essential to
us as we make meaning.
The Master of Arts in Global Communications with a
specialization in Visual and Material Culture
offers a cross-cultural approach to contemporary
visual communication. To study ways of seeing in a
digital world, students will look at screen
practices and performance, architecture, tourism
and sport, gaming, animation and data graphics,
all in the context of debates around ethics,
alterity and globalisation. The approach is
strongly global and often local. |
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