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The fashion industry has become an important
actor in world social and economic
development, yet too often fashion
communications have been analyzed
exclusively from the point of view of the
Western fashion system, or alternatively
have been dismissed as superficial or
irrelevant. This specialization offers
courses taught by theorists of fashion and
professionals in the field and in related
areas to supply students with an in-depth
background applicable to careers in
traditional fashion communications as well
as in several expanding and cutting-edge
aspects of the industry:
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• The marketing of global luxury brands
• The rise of Ethical Fashion, including
Cause-Related Marketing, Labor Behind the
Label, and Sustainable Consumption
• NGO Fashion and Textile Production for
Sustainable Development
• Cultural implications of globalized
fashion
• The Digital Revolution in Fashion
Journalism and Marketing: Blogs and Web
sites
• Fashion Centers and Cities Worldwide |
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Students will be offered introductory
background courses providing theories and
models which will prepare them for the study
of specific fashion issues in modules taught
by visiting professionals and researchers;
this specialized knowledge will be
supplemented by and integrated with their
courses for the degree of Master of Arts in
Global Communications.
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As in the MAGC program, coursework can be
completed in three semesters, including
summer (courses offered in June and July),
although the length of internship and thesis
components may vary, as many students choose
to take additional time for their
internship/thesis. |
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Learning Goals |
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Students will acquire practical background of the fashion
industry: stages of production from design through supply
chain to delivery and retail practice, including differences
between haute couture, prêt-a-porter, accessories markets,
and mass market, so that their fashion communication skills
will be based on a solid grasp of the needs of creatives,
producers, and clients. This knowledge will be supported by
a mastery of contemporary theories and techniques of
critical analysis of fashion as social and cultural
performance. |
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Students will be able to integrate their knowledge of
parameters specific to the fashion industry within the
broader area of advertising and luxury branding studied as
part of the MAGC program, and will come to see successful
public relations as the practice of creating the experience
and conveying the essence of the brand in different markets. |
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Students will learn how digital culture (blogs, Web sites)
is changing the nature of fashion journalism, fashion
marketing, public relations and traditional fashion
hierarchies. |
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Students will appreciate the effects of globalization on
fashion communication and will take into account the
multicultural and ethnic influences which operate in fashion
today, the economic and cultural role of fashion and fashion
weeks in branding cities, and the importance of fashion and
textiles in sustainable development. |
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Students will understand the complex issues and debates that
surround and shape responsible fashion production and
consumption. |
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Students will develop an understanding of practical
frameworks that shape theoretical arguments within
sustainable fashion. |
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Credit Model
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Click to see why students describe the MAGC
experience as: |
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The curriculum combines theoretical and
practical courses to assure complete exposure to this rapidly
changing and challenging field so that students gain a knowledge
advantage as they move into their chosen careers. Courses in
global communications theory, which form the base, are taught by
skilled academics, many of whom are pioneering thinkers on today’s
and tomorrow’s communications imperatives. Practical courses in
Branding, Advertising, Journalism, Public Relations, Fashion,
Internet, etc., called “practicums”, are taught by top
international professionals in these fields. Two professional NGO
practicums are comprised of intensive, two- week projects
undertaken in India and Morocco. |
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Student self-select their curriculum to maximize their
personal interests in theory or any of the practical fields.
Additionally, MAGC offers two specialized tracks in fashion
communications and visual culture. Frequently, interests evolve
and the program remains flexible throughout. Students are also
encouraged to conduct individual research and complete projects
both within and beyond their courses. Finally, upon completion of
their studies, they choose between an internship or a thesis.
Faculty work with them to ensure that their selection is adapted
to their personal and career goals. |
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Central to MAGC is our belief that
students profit most when immersed in an engaged atmosphere of
small interactive classes and ongoing collaboration inside and
outside of class with their fellow students and professors. This
characterizes daily experience in MAGC. Many practicums apply team
exercises and projects as they actually occur in those
professions. Professors both coach and collaborate with students
individually or in teams throughout each semester. The effect is
to enrich the student experience through constant engagement with
peers and easy access to the faculty. |
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Paris is a world city and AUP
is a world university in every respect where people and culture
from everywhere mix. Paris and the university provide an
atmosphere for MAGC students that enrich their entire academic and
social experience and can best be described as cosmopolitan inside
and outside the classroom. Students are drenched in a mixture of
cultures. This is enhanced by our AUP Away where MAGC students can
elect an NGO communications practicum in North Africa and the
Sustainable Development practicum in India. |
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MAGC pushes students to achieve their
potential whether intellectual, professional, or personal by
putting them in new environments. They will learn to stretch their
boundaries, challenge their assumptions, discover contemporary
theory, and practice communication techniques in an energized,
collegial and cutting-edge program. |
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