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The program provides students with
theoretical core courses in global
communications, global cultures, global
media, rhetoric and globalization, as well
as in new methodologies for emerging fields,
branding, advertising and cultural policy. |
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In addition to these core courses, students
choose from a series of professionally
oriented, hands-on practical courses leading
to an extended project, specialization
through further course work, an internship,
or a substantial master’s thesis leading to
doctoral study. |
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Learning Goals |
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The MA in Global Communications offers a balance between
solid intellectual preparation in communications and
hands-on professional training with international experts in
brand management and advertising, marketing, cultural
policy, and social movements communication. |
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MA candidates will have the opportunity to acquire
theoretical sophistication, skills-based mastery in key
domains, and practical experience in the field of global
communications. |
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MA recipients will manifest intellectual autonomy;
participate in contemporary culture; and demonstrate
imagination, creativity and openness to new experiences, as
well as the flexibility to think across disciplines and
transfer skills between areas of expertise. |
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MA recipients will demonstrate both the willingness and the
expertise to reflect ethically on central issues covered by
course work including globalization, media, civil society,
and intellectual life via participation in the extensive
opportunities for debate, conference attendance, and
cultural events on the AUP campus. |
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MA recipients will become autonomous producers of knowledge,
informed decision-makers, good team members and risk-takers,
and ethically focused and discerning analysts of global
communications issues. |
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Credit Model
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Click
to see why students describe the MAGC
experience as: |
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The curriculum combines theoretical and
practical courses to assure complete exposure to this rapidly
changing and challenging field so that students gain a knowledge
advantage as they move into their chosen careers. Courses in
global communications theory, which form the base, are taught by
skilled academics, many of whom are pioneering thinkers on today’s
and tomorrow’s communications imperatives. Practical courses in
Branding, Advertising, Journalism, Public Relations, Fashion,
Internet, etc., called “practicums”, are taught by top
international professionals in these fields. Two professional NGO
practicums are comprised of intensive, two- week projects
undertaken in India and Morocco. |
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Student self-select their curriculum to maximize their
personal interests in theory or any of the practical fields.
Additionally, MAGC offers two specialized tracks in fashion
communications and visual culture. Frequently, interests evolve
and the program remains flexible throughout. Students are also
encouraged to conduct individual research and complete projects
both within and beyond their courses. Finally, upon completion of
their studies, they choose between an internship or a thesis.
Faculty work with them to ensure that their selection is adapted
to their personal and career goals. |
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Central to MAGC is our belief that
students profit most when immersed in an engaged atmosphere of
small interactive classes and ongoing collaboration inside and
outside of class with their fellow students and professors. This
characterizes daily experience in MAGC. Many practicums apply team
exercises and projects as they actually occur in those
professions. Professors both coach and collaborate with students
individually or in teams throughout each semester. The effect is
to enrich the student experience through constant engagement with
peers and easy access to the faculty. |
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Paris is a world city and AUP
is a world university in every respect where people and culture
from everywhere mix. Paris and the university provide an
atmosphere for MAGC students that enrich their entire academic and
social experience and can best be described as cosmopolitan inside
and outside the classroom. Students are drenched in a mixture of
cultures. This is enhanced by our AUP Away where MAGC students can
elect an NGO communications practicum in North Africa and the
Sustainable Development practicum in India. |
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MAGC pushes students to achieve their
potential whether intellectual, professional, or personal by
putting them in new environments. They will learn to stretch their
boundaries, challenge their assumptions, discover contemporary
theory, and practice communication techniques in an energized,
collegial and cutting-edge program. |
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