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The track in Visual & Material Culture (MAGC-VMC)
offers an interdisciplinary and
cross-cultural consideration of the social,
political and economic conditions that shape
seeing, and the production of objects and
events for visual consumption. Reaching
beyond traditional understandings of media
and communication to examine the increasing
importance of visuality, it considers
imaging systems, screen practices, data
graphics, architecture, tourism,
performance, gaming, body ornamentation,
race, gender and sexuality both on a global
scale and within regional traditions. |
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Incorporating non-Western contributions to
the field, it combines a critical approach
to theoretical and scientific understandings
of vision and visuality with a rigorous
consideration of the functions of viewer,
object and environment in specific
circumstances.
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Participants in the VMC track will likely
have studied or worked in art, anthropology,
cultural studies, psychology, design,
publishing, marketing, image-based
journalism or film, or be interested in
pursuing careers in those areas. |
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The Visual & Material Culture track seeks to
prepare students for professional careers in
communications or further graduate study
through comprehensive consideration of the
increasingly important role played by
visuality and interactivity in today’s media
environment. |
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Learning Goals |
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Students will acquire in-depth knowledge of visual theories,
contexts, and practices and their relationship to the global
media. |
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Students will develop critical thinking about the cultural
forces behind visuality as communicative practice. |
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Students will form new ways of conceiving and structuring
visual events and interactivity. |
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Students will produce original research on topics of visual
culture, communication and media. |
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Credit Model
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Click to see why students describe the MAGC
experience as: |
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The curriculum combines theoretical and
practical courses to assure complete exposure to this rapidly
changing and challenging field so that students gain a knowledge
advantage as they move into their chosen careers. Courses in
global communications theory, which form the base, are taught by
skilled academics, many of whom are pioneering thinkers on today’s
and tomorrow’s communications imperatives. Practical courses in
Branding, Advertising, Journalism, Public Relations, Fashion,
Internet, etc., called “practicums”, are taught by top
international professionals in these fields. Two professional NGO
practicums are comprised of intensive, two- week projects
undertaken in India and Morocco. |
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Student self-select their curriculum to maximize their
personal interests in theory or any of the practical fields.
Additionally, MAGC offers two specialized tracks in fashion
communications and visual culture. Frequently, interests evolve
and the program remains flexible throughout. Students are also
encouraged to conduct individual research and complete projects
both within and beyond their courses. Finally, upon completion of
their studies, they choose between an internship or a thesis.
Faculty work with them to ensure that their selection is adapted
to their personal and career goals. |
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Central to MAGC is our belief that
students profit most when immersed in an engaged atmosphere of
small interactive classes and ongoing collaboration inside and
outside of class with their fellow students and professors. This
characterizes daily experience in MAGC. Many practicums apply team
exercises and projects as they actually occur in those
professions. Professors both coach and collaborate with students
individually or in teams throughout each semester. The effect is
to enrich the student experience through constant engagement with
peers and easy access to the faculty. |
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Paris is a world city and AUP
is a world university in every respect where people and culture
from everywhere mix. Paris and the university provide an
atmosphere for MAGC students that enrich their entire academic and
social experience and can best be described as cosmopolitan inside
and outside the classroom. Students are drenched in a mixture of
cultures. This is enhanced by our AUP Away where MAGC students can
elect an NGO communications practicum in North Africa and the
Sustainable Development practicum in India. |
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MAGC pushes students to achieve their
potential whether intellectual, professional, or personal by
putting them in new environments. They will learn to stretch their
boundaries, challenge their assumptions, discover contemporary
theory, and practice communication techniques in an energized,
collegial and cutting-edge program. |
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