|
Well-crafted
communications strategies are central to the positioning
of international organizations, national governments and
the diverse range of actors composing civil society. As
civil society's importance grows globally, understanding
its dynamics is increasingly central for anyone who
wishes to intervene on its terrain.
AUP's
MA in Global Communications and
Civil Society (MGCS) meets this challenge by
offering students an opportunity to explore how civil
society actors use communication to achieve their goals.
A cutting edge curriculum offers a combination of
practical branding, PR, production and social media
courses complemented by crucial theoretical and
analytical courses treating actual cases. Students study
specific issues of global civil society relating to
broad categories of freedom and expression, advocacy,
governance and the rule of law. The program is designed
for both professionals seeking broader academic training
and new students seeking a range of specific training
and broad understanding.
The theoretical part of
this degree examines issues of power, political and
institutional agency, discourse and mediated
communication. Current trends in governance, non-state
and civil society organization will be studied. In
addition to equipping students with new or expanded
communications skills, the hands
on practical courses and modules enable
students to think critically, on the basis of case
studies, about interaction between the State, private
business and the third sector. Themes studied include
both internal and external communication in
organizations. Practica have been run outside France in
Morocco and India. Students will gain insight into
communication between NGO members, within the NGO world
and civil society, between NGOs, donors and governments,
and between NGOs and the corporate world. |
