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Maintaining a regular presence
in the media is crucial to the prosperity of our
University.
We are regularly contacted by
French and international journalists – either
broadcast or print media, for both the general
public and for specialized audiences – asking us to
identify AUP community members who can be
interviewed. In most cases, these interviews are
related to current events.
Being able to provide quick and
relevant answers to journalists’ queries is
important in two respects. First, AUP receives
exposure whenever its name is referred to in the
written press or audiovisual world. Moreover, as we
become better prepared to respond quickly and
effectively to journalists’ needs (especially
because they always have urgent deadlines), we will
begin to build relationships essential to raise the
visibility of our University.
To do this, we are creating an
AUP Ambassador Database with volunteers’ names and
their areas of expertise, in order to help us
respond at short notice to the press. |