The MA in Global Communications (MAGC) program is a 48 credit Coursework and Research Masters consisting of three semesters, which can be completed in one calendar year.* The program is composed of four core courses (16 credits) selected from seven core offerings (one of which is mandatory) and six electives (24 credits). The final 8 credits for the completion of the degree requirements are obtained by taking an internship or writing a thesis.
The MA in Global Communications, Fashion Track is an optional six-course track within the Master degree’s ten courses for a total of 48 credits over 3 semesters.
Four mandatory core courses:
This course introduces students to major theories and practices of communications research, particularly those dealing with the globalization of media and culture. Students learn a mixture of approaches: rhetorical, quantitative, ethnographic and textual. They learn how various disciplines—economics, political science, anthropology, sociology, and rhetoric—deal with these issues. They also study a variety of research methodologies, learn how to create research projects and develop thesis-writing skills.
This course examines the evolution of critical advertising and brand analysis with a particular emphasis on learning how people come to identify with and believe in brands. It includes an analysis of how brands work as systems for producing differences between themselves by creating imaginary possible worlds associated with brands. Students learn tools of semiotic and linguistic analysis in analyzing brands and how they relate to each other. Each student completes a communications audit of a brand examining all aspects of its communicative strategies from package design to employee behavior, clothing, architecture, and shop design. The course will also examine how branding now has extended beyond consumer brands to such areas as NGOs and politics (political parties as brands and politicians as brands).
Fashion Theory: (Un)dressing the Self: Dress & Identity Dress is representation and objectification of our identity. It enables and supports social roles and structures. It grants us individuality at the same time as confirming our group belongings. As the most visible form of consumption, the most pertinent type of non-verbal communication, dress fulfils a decisive role in the construction of social as well as individual identity, the reflexive production of self. This course examines dress and fashion as social and cultural phenomena. It will explore the ways in which different identity categories – social, individual, gender, class – are constructed through dress. Moreover, we will explore dress as a multi-sensory system in relation to the way we experience and construct our ‘selves’ and the world we live in – a fact often overlooked in our seemingly occularcentric culture. Focusing on the physical self, the physio-aesthetic effect of cloth/ing on our bodies will be considered, the symbiotic relationship between the moving body, dress, the skin, the senses, and the self. Through the readings of some of the key (fashion) theorists (e.g. Anzieu, Barnard, Barnett, Barthes, Davis, Eicher, Entwistle, Eco, Evans, Featherstone, Finkelstein, Flugel, Foucault, Goffman, Kaiser, König, Lacan, Laver, Lindstrom, Lipovetsky, Pallasmaa, Phelan, Roach-Higgins, Simmel, Stone, Veblen, Vinken, Wilson) we will investigate motivations in dress, the communicative properties of clothes and how we perform ourselves by way of dressing every day, the Western hierarchy of the senses, and the construction of the self as a visual and tactile process and the role of dress within it. In addition to textual and visual sources, this course will consider a series of films to explore dress as an embodied and situated practice, investigating the relevance of filmic representation for fashion-related research and analysis. In preparation of the written assessment, the course will include a workshop on visual analysis.
Choose four modules in fashion studies (module topics change from semester to semester):
Choose at least two of the following courses:
This workshop provides the opportunity for a cross-analysis of color design and color communication. Visits to museums and on-site field research in the multicultural environment of Paris are an integral part of the course. Students will examine how color principles are articulated in the context of cultural, historical, socio-economic, and environmental factors. In this practicum, students will produce a set of color studies illustrating their understanding of the application of the principles of color usage and how color interacts with values of ethnicity, culture and habitus to produce communication.
This course examines the many facets of communicating fashion to the outside world. We shall analyze the ways the various media: print, visual, and new, cover fashion. The role of PR in facilitating access to coverage will also be examined. Fashion journalism is undergoing a major shift with the advent of new technology. In order to understand this revolution, we shall consider the larger context in which fashion coverage is being played out. We shall look at newspapers, magazines, TV, movies and the web. How fashion can be presented: as spectacle, as image, as art, as craft, and as a commercial, industrial entity will be given consideration. An introduction to the major players and characters in the fashion world will be also part of this course.
This course will first define essential aspects of the material and analyse different theoretical approaches to the study of material culture. We will then investigate how ‘stuff’of material culture (landscapes, objects, clothing, paraphernalia of the everyday environment) mediates contemporary identity in the context of a globalised culture and examine how the interplay between design, form, and function is represented by media as embodying cultural value. We will reflect on the nature of consumption, consider the politics of value of commodities, and explore how media are transformed into signs of global material culture.
How does communication work as local government bodies, civil-society actors and NGOs put together sustainable development initiatives? How can communication be made to work better? Cutting across disciplines, this practicum allows students to see individuals, groups and communities in collaboration (and sometimes conflict) in a South Asian context marked by the 2004 tsunami. Based in the international eco-community of Auroville (Tamil Nadu, south-east India), students will explore substantive areas including micro-credit, health care with special reference to HIV/Aids, socially responsible business and environmental management. On-site visits and team-work are central to the course, leading to the production of multi-media reports on the interface between communication, development and sustainability. This course has an extra course fee - to guage an estimated cost, the fee was approximately 1600 euros.
Brands, their creation, their identity and their management derive from a set of disciplines and principles that have been developed over the past 60 years. These disciplines are the architectural underpinnings for successful branding and they apply equally across categories of products and services and geographically across countries. The Branding Practicum will instruct students in these disciplines and principles and ask students to apply them to the creation of a new international brand in a category of their choice. Students will analyze a chosen category, create a new brand proposition for it, develop the branding identity for the new brand including name, logo, selling proposition and more. They will also create a global marketing strategy for the brand.
The development of effective advertising is an intellectual and creative process that has evolved over the past century and includes the disciplines of research, targeting, strategy, strategy derived creative execution and evaluation. Today, the form and content of advertising is changing as the digital age opens new channels and types of messages. The Advertising Practicum will instruct students in the real world creation of effective advertising. Students will learn “the creation process” from start to finish, develop strategies and create advertising campaigns. Finally, they will compete to win an international brand’s advertising account by solving a strategic and creative challenge facing that brand just as it is done in the advertiser/ advertising agency industry worldwide. At the course’s end, students should have completed an advertising exercise that they can present to future employers as an aid to securing a job of their choice.
Public relations (PR) is now an integral part of everyday life. From politicians to playgroups, it is an important tool that can mean the difference between success and failure of a project or product. Effective PR is a key requirement of most companies and organisations and this course is designed to provide students with the necessary background knowledge to allow them to begin a career in this area and/or to improve their general business communication skills. The course outlines different types, practices, and principles of public relations. It looks at key frameworks and developments in PR theory and practice, offering a straightforward combination of theory and case studies. In an increasingly global context, it is also imperative to take into account the international and intercultural perspectives of PR.
This class studies in detail the relations between media, gender and sexuality in a complex global environment. We will build on a theoretical foundation of gender in terms of embodiment, representation, consumption and institutions, and apply various methods of analysis to a range of global media. We will examine how gender enters debates around globalization, including anti-globalization movements, and how constructions of gender influence the mediation of global issues such as nationality, war and terrorism, and transnational flows of people, culture and capital.
At the end of the course work students have the option of completing a thesis or an 8-credit Internship. In the last semester of their studies students may choose to complete a 14,000 to 20,000 word thesis (instead of an Internship). Additional paperwork available in the Office of the Registrar is MANDATORY for registration of the thesis.
In the last semester of their studies students may choose to complete an Internship (instead of a Thesis) with a corporation, international organization, government body or NGO - requires a 50-60 page report and represents 3/6 months' work. Registration of the internship is subject to the MA Program Director's approval. Please contact the Internship Office for more information.
|CREDITS PER COURSE||NUMBER OF COURSES||TOTAL CREDITS|
|1ST SEMESTER||2ND SEMESTER||3RD SEMESTER|
|3 core courses||3 coure courses||2 elective courses|
|2 modules||2 modules||Internship/Thesis|
|16 credits||16 credits||16 credits|
* The length of the internship or thesis may vary, however—many students choose to take additional time for these components.
** A special note: U.S. Federal regulations state that AUP students receiving federal loans cannot do their Internship or write up their thesis in the United States. Students can only complete an Internship in the United States when it is not in pursuit of their degree.
See the tuition and costs for this program. FIX LINKS
Access the Fall 2014 Requirements for the MA in Global Communications, Development Fashion Track.