Recent research into communication practices suggests that only half of communicators say all their work is aligned to corporate strategy and goals. This data is based on the “#11ways Benchmarking Database,” a report Stephen Welch and Michael Ambjorn developed last summer that covers 81 organizations, across 10 countries, with a total of approximately 390,000 employees.
Building on the success of this content shared in Toronto, Nicosia, Dublin, New Orleans and London, speakersStephen and Michael will be conducting a seminar workshop for the 1st time, to benefit business communicators in Paris, at the invitation of IABC France and Revolution 9. They will draw on this research, practitioner experience and inputs from communications directors they have spoken with, to weave in case examples and practical insights for seminar participants.
Stephen Welch, a communication consultant with broad research experience, and past president of IABC UK, has a regular column in IABC’s publication, Communication World, and Michael Ambjorn is IABC’s global Vice Chair, based in London.
AUP students attend for free but must sign up in advance.