Fall 2026

Stockholm: Culture, Music and Branding

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Led by Professors Tanya Elder & Fatima Aziz

CM5001 Global Communications
CM5004 Global Digital Cultures
CM5093 Workplace Cultures
CM5002 Brands and Belief

Why do Scandinavians top international rankings whether it be education, culture or work life balance? Stockholm, the largest city in Scandinavia, will enable MAGC, SBM and undergraduate students to discover the unique political and cultural policies that produce a thriving tech-innovation community, and social inclusivity. Students will be meeting with professionals from branding, advertising, the NGO sector, and city planning. There will also be the opportunity to visit culturally significant sites such as the legendary pop group ABBA’s interactive museum, Skansen, the largest open-air museum, the Vasa museum that houses the resurrected 17th century Swedish sunken warship. Students will also meet with faculty and students from the renowned Bergh School of Communication and learn to approach postmodern branding and deal with the challenges of AI.


Trip cost: €995
Includes round trip transportation to the destination, accommodation with breakfast, local visits, professors trip cost and VAT


Last day to register/cancel: September 06
Late cancelation fee: Full cost of trip
Payment for study trips must be made no later than Sep. 18 for the Fall-26 semester. Any concerns in this regard should be addressed to the Cultural Program Office and Student Accounting Services.