The art and science of marketing provide a fascinating entry into the building of local and global enterprises.
Features a complex international business simulation that integrates material students have covered throughout their studies.
Allows you to explore and understand how place promoters have used place branding to develop a compelling national story.
Marketing is fundamentally about understanding people.
I love living in Paris: it inspires me toward greater creativity and ambition.
AUP is such a wonderful environment for cross-cultural exchange.
Looking back, I feel lucky to have spent these crucial years at AUP and in Paris.
The Peacock Plume was selected by UNESCO to step in as the official source of news for the 9th Youth Forum in Paris.
Volodymyr Gain is a French student who chose AUP for the international, multicultural environment