AUP student taking a photo of the Seine during Orientation.

Fall 2022 Cultural Program Study Trip

Stockholm Scandinavian Branding Study Trip

Thursday, October 13, 2022 - 08:00 to Sunday, October 16, 2022 - 20:00

CM5002 Brands and Belief
BA/CM5049 Issues in Contemporary Brand Management

Engage in meetings with major corporations in Stockholm who have revolutionized global
digital branding like Spotify and H&M. Visit the Brehns School of Communications whose
Dean is an AUP alumna and work with students on common branding projects and
understand the Swedish approach to postmodern branding.


Led by Professors Waddick Doyle & Evelyn Odonkor
Trip cost: 995€
(includes round-trip air transportation, hotel accommodations with breakfast, on-site transportation,
entrance fees, guided visits, professors’ trip costs, and VAT)

Last day to register/cancel: September 11 • Late cancelation fee: 995€
Payment for study trips must be made no later than September 23 for the Fall 2022 semester.
Any concerns in this regard should be addressed to the Cultural Program & Student Accounting Services.