Swedish Branding Globalized Sweden

Led by Professor Waddick Doyle

CM5001 - Global Communications
CM 5002 - Brands and Belief
CM 5049 - Issues in Contemporary Brand Management

Students from Graduate MAGC and SBM classes visit major corporations in Stockholm who have revolutionized global digital branding. They will visit the Brehns School of Communications whose Dean is an AUP alumna and work with students on common branding projects and understand the Swedish approach to postmodern branding and deal with the challenges of AI and rapidly changing social media.

Trip cost: €995
Includes round trip transportation to the destination, accommodation with breakfast, local visits, professors trip cost and VAT 

Last day to register/cancel: September 7, 2025 • Late cancelation fee: Full cost of the trip
Payment for study trips must be made no later than Sept. 19 for the Fall 2025 semester. Any concerns in this regard should be addressed to the Cultural Program Office and Student Accounting Services.