BA1018 Marketing Paris

BA1018 Marketing Paris

Students will learn about the marketing mix, digital strategy, and consumer motivation. They will use this knowledge, along with experiences in Paris outside the classroom, to create a promotional and advertising plan that would attract tourists to Paris.Students will learn about the marketing mix, digital strategy, and consumer motivation. They will use this knowledge, along with experiences in Paris outside the classroom, to create a promotional and advertising plan that would attract tourists to Paris.

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