This course examines the many facets of communicating fashion to the outside world. We shall analyze the ways the various media: print, visual, and new, cover fashion. The role of PR in facilitating access to coverage will also be examined. Fashion journalism is undergoing a major shift with the advent of new technology. In order to understand this revolution, we shall consider the larger context in which fashion coverage is being played out. We shall look at newspapers, magazines, TV, movies and the web. How fashion can be presented: as spectacle, as image, as art, as craft, and as a commercial, industrial entity will be given consideration. An introduction to the major players and characters in the fashion world will be also part of this course.