CM5091B Place Branding: Travel, Tourism & Competitive Identity
Charles Talcott
Cost: €895 (includes round-trip air transportation, on-site transportation, entrance fees, guided visits, professor’s trip costs, and VAT
This trip is designed so that graduate students studying the contemporary marketing, branding and “public diplomacy” process of “place or “destination branding” can undertake field research in one of the most successfully promoted destinations in recent years. We meet with local brand managers and place promoters, and study their campaigns. Visit an exceptional and highly unlikely “tourist” destination in order to conduct ethnographic field research in the emergent and “globalized-market driven” “promotional culture” that is fast becoming “Iceland,” particularly as it relates to (and impacts) local customs, habits and traditions and shared senses of place and nation. Students will generate place branding portfolios from their experiences and research. The trip also emphasizes the importance of “nature,” natural landscapes, and “wilderness” as a complement to the more “city-emphasis” framing of other study trips.
Last day to register/cancel: January 24
Late cancelation fee: €895
Payment for study trips must be made no later than February 1 for the Spring 2016 semester. Any concerns in this regard should be addressed to the Cultural Program & Student Accounting Services