CM5091B Place Branding: Travel, Tourism & Competitive Identity
This trip is designed so that graduate students studying the contemporary marketing, branding and “public diplomacy” process of “place” or “destination branding” can undertake field research in one of the most successfully promoted destinations in recent years. Meet with local brand managers and place promoters, study their campaigns and document the local communications infrastructures. The idea is to “visit” an exceptional and highly unlikely “tourist” destination in order to conduct ethnographic field research in the emergent and “globalized-market-driven” “promotional culture” that is fast becoming “Iceland,” particularly as it relates to (and impacts) local customs, habits and traditions and shared senses of place and nation. The students generate place branding portfolios from their experiences and research. The trip also emphasizes the importance of “nature,” natural landscapes, and “wilderness” as a complement to the more “city-emphasis” framing of most of our other study trips.
Led by Prof. Charles Talcott
Cost: €1295 (includes round-trip air transportation, on-site transportation, entrance fees, guided visits, professor’s trip costs, and VAT)
Last day to register/cancel: January 22
Late cancelation fee: €1295
Payment for study trips must be made no later than January 30 for the Spring 2017 semester. Any concerns in this regard should be addressed to the Cultural Program & Student Accounting Services.