AUP graduation ceremony at the Théâtre du Châtelet in Paris.

Fall 2022 - Cultural Program Study Trip

Biella and Lake Como Study Trip

Wednesday, October 5, 2022 - 08:00 to Sunday, October 9, 2022 - 20:00




BA5012 Management, Ethics & Theory
BA5021 Organizational Behavior
BA5035 Financial Management
BA5041 Marketing Strategy
BA5062 Management of Complexity

On this study trip, collaborate with the Kaylia Group, a sustainable fashion brand on a strategic
consulting project around their branding, sustainability management, ethical management
strategies and finances. Explore the local area, its culture and history, to understand the context
of this firm within the context of the region and the challenges it faces in terms of climate change
and protection of its natural and cultural heritage. Spend a day at Lake Como to explore the area
and the towns of Como and Bellagio. This trip involves a client-focused project that touches on
marketing, finance, sustainability, ethics, fashion, and themes of environment and complexity. The
project will continue after the trip is completed and is connected to several graduate-level courses.
Students interested in this trip who aren’t enrolled in a course engaged with the client project
will need permission from the trip faculty to join, and will be expected to contribute to project
outcomes during the trip.


Led by Professors Robert Earhart & Albert Cath
Trip cost: 950€
(includes round-trip air transportation, hotel accommodations with breakfast, on-site transportation,
entrance fees, guided visits, professors’ trip costs, and VAT)

Last day to register/cancel: September 11 • Late cancelation fee: 950€
Payment for study trips must be made no later than September 23 for the Fall 2022 semester.
Any concerns in this regard should be addressed to the Cultural Program & Student Accounting Services.