CM2003 Media Industries: Strategies, Markets & Consumers
This course examines how the media industries – from movies and television to music and magazines – have been transformed by the disruptive impact of the Internet and new forms of consumer behavior. Economic terms such as “creative destruction” will help students understand how the Internet disrupted old media business models and shifted market power to consumers. Case studies include Apple’s impact on the music industry, the emergence of “streaming” services such as Netflix and Spotify, the decline of traditional print-based journalism with the emergence of online platforms, and Amazon’s transformation of the book industry.