AUP Summer International Politics and Business Students Collaborate with Amsterdam Start-up

October 12, 2015

This past summer, members of the International Business Administration and International Comparative Politics departments teamed up on a student-centric interdisciplinary practicum in cooperation with an Amsterdam-based startup, Fitz-g.

The project was housed in Professor Kerstin Carlson’s Comparative Public Policy course called Whither “Model Europe”. Policy Research Task Forces were designed to be key elements of applied learning in the course. Professor Gail Hamilton of the IBA Department led a Task Force on Green Business Practices. The task force members acted as researchers and consultants to the Fitz-g company, which is moving forward on the launch of a stylish yet environmentally friendly Spanish-inspired beach sandal that will not contribute to the growing toxic waste pools in our oceans.  AUP students were joined by visiting summer students from a variety of universities such as USC, Vanderbilt and Georgetown. 

The students traveled with Professor Hamilton to Amsterdam to meet the company founders and their advisors and to attend a kick-off meeting. Throughout the summer session the students performed research and developed recommendations relating to consumer adoption of environmentally friendly products, prioritizing launch markets and channels, identifying crowd-funding venues, as well as writing related policy proposals and requests for funding. Fitz-g founders Geraldine and Haim travelled to AUP for the final project presentations at the end of July. The group wrapped up the final session with a celebratory reception during which Geraldine thanked the students for their hard work, enthusiasm, and insight. Geraldine and Haim left Paris feeling newly energized for the next stage of their project.

Final AUP presentation
Final student presentations at AUP

Students presentingFinal Fitz-g presentation at AUP // Kick-off meeting in Amsterdam