Alumna

Ruby

Alumna MA in Global Communications '15

I came from the worlds of performing arts/media and non-profits/NGOs, and I wanted to take my career to the next level. I am passionate about social good, and knew that I wanted to initiate change on a bigger scale. After ten years of work experience, I decided to go back to school for my Master’s degree because I wanted to change industry.

When I discovered Corporate Social Responsibility, I knew it was the right destination for me. It merges my previous experience with a new exciting field. However, I also realized that I needed further education to pave my new career path - that was the moment that I decided to go back to school.

The idea that the MAGC program was flexible and that we were able to choose our focus through our projects was very appealing to me.  I also loved the idea of learning with people from all over the world. As someone who has experienced a transnational lifestyle, it’s not always easy to find people who have shared the same experiences. At AUP, most of my classmates have similar backgrounds and share a common understanding. I also love learning from students who come from different parts of the world and who remind me that as progressive as I might think I am, my view is still very “Western”. This perspective is crucial to my future as a change-maker, and I am grateful to my classmates for challenging me to develop a wider global outlook.

On a personal level I’ve always wanted to live in Paris and going to an American school based there seemed to be the perfect way to transition into the city. This certainly proved to be the case, and I have absolutely loved my new life here as a ‘Parisienne.’

As someone who has experienced a transnational lifestyle, it's not always easy to find people who have shared the same experiences. At AUP, most of my classmates have simiar backgrounds and share a common understanding.

Ruby Veridiano '15

Although my desire to merge the worlds of fashion and social responsibility might seem like a strange ambition, the program allowed me to make perfect sense of it. I’ve taken classes in Fashion (Ethical Fashion, History of Paris Fashion) as well as Development Communications (Communications for Social Change), and I’ve been able to gain knowledge from a wide spectrum covering both worlds. The opportunity to have classes held in the original atelier of Yves Saint Laurent and the United Nations in the same week is the perfect illustration of the exciting learning opportunities I have been given. Through it all I was inspired by fashion while remaining grounded in my purpose to make a positive impact in the world.

Finally, taking classes with a purpose branding expert who has worked for the communications giants, Edelman and Ogilvy, has been an incredible experience. The awareness of being able to build branding communications with social purpose is another valuable tool that I can take away from the program. Many of my classes left me inspired, and confirmed that I was truly on the right path.

I look forward to forging my new career in social responsibility communications and purpose branding for the fashion and luxury sector, either in-house for a brand or with a communications agency. I also aspire to launching my own personal media brand, and hope that one day soon, I can build a powerful platform that empowers women to be the best versions of themselves while leading an ethical lifestyle that changes the world.